PRIVACY POLICY
Last updated 4th August, 2026
Depending on how you interact with us, we may collect:
We ask you not to send us personal information that is not needed for your enquiry.
We use personal information to:
We do not use personal information for solely automated decisions that have legal or similarly significant effects.
UK data-protection law requires us to have a lawful basis for each use of personal information. We rely on:
Contract
We use information when it is necessary to take steps at your request before entering into a contract, or to perform a contract with you. This includes discussing your requirements, providing agreed services, managing the client relationship and processing payments.
Legitimate Interests
We use limited personal information where it is reasonably necessary to run and protect The Admissions Partner, maintain professional relationships, respond to relevant business enquiries, keep appropriate business records and improve the quality and effectiveness of our services.
Our aim is to provide clients with relevant, efficient and effective support. We consider the likely impact on individuals before relying on this basis and do not use information in ways people would not reasonably expect, or where their rights and interests outweigh ours.
Consent
We rely on consent to send email newsletters and marketing updates to people who have actively chosen to receive them. You can withdraw your consent at any time by using the unsubscribe link in an email or contacting us.
Legal Obligation
We may use or retain information where necessary to comply with legal requirements, including tax and accounting obligations, or to respond to a lawful request from a court or public authority.
Most information comes directly from you—for example, when you complete our website form, email us, speak to us, meet us or give us a business card.
We may also receive professional contact information:
We only use information obtained in this way where it is relevant to a genuine professional purpose and where you would reasonably expect it.
While delivering admissions support, a client school may give us access to personal information about applicants, pupils, parents, guardians or members of staff. In those circumstances, the school will normally be the data controller and The Admissions Partner will act as its data processor.
We use that information only on the school’s documented instructions, for the agreed work, and subject to appropriate confidentiality, security and data-processing terms. The school’s own privacy notice explains how it uses that information and the rights available to the people concerned.
We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected, including any legal, accounting or reporting requirements. Our usual retention periods are:
Information
How long we keep it
Enquiries that do not become client work
Up to 12 months after our last meaningful contact.
Client contracts, contact details, correspondence and records of work
For the relationship and normally six years after it ends, so we can maintain business records and deal with contractual or legal issues.
Invoices, payments and accounting records
Normally six years after the end of the relevant financial year.
Complaints and related correspondence
Normally six years after the matter is closed, where needed to establish or defend legal claims.
Marketing contacts
Until you unsubscribe or withdraw consent. We review inactive marketing contacts at least every two years and remove those we no longer have a reason to keep.
Suppression records
We may retain the minimum information necessary to make sure we respect a request not to receive marketing.
Information processed for a client school
For the period instructed by that school, after which it is returned or securely deleted in accordance with our contract.
We may keep information for longer where the law requires it, where a dispute or legal claim is ongoing, or where another valid reason applies. We may delete it sooner when it is no longer required.
We do not sell personal information.
We use trusted technology and service providers to help us operate our business and deliver our services. These may include providers of website hosting, contact forms, customer relationship management, email and cloud storage, video conferencing, accounting, invoicing, payment processing and marketing communications. These providers process only the information needed to supply their services and are required to protect it in accordance with their contractual and legal obligations.
These providers may use their own approved subprocessors. They are required to protect personal information and may only process it in accordance with the relevant contractual terms.
Some of our technology providers and their subprocessors operate internationally. This means personal information may be stored in, or accessed from, countries outside the UK, including countries in the European Economic Area and the United States.
Where information is transferred outside the UK, we require an appropriate safeguard recognised by UK data-protection law. Depending on the recipient and destination, this may include:
Our providers’ data-processing terms explain the arrangements and safeguards that apply to their international transfers. You may contact us if you would like more information about a particular transfer or the protection in place.
Depending on the circumstances and the lawful basis involved, you may have the right to:
You can object at any time to our use of your personal information for direct marketing.
These rights do not apply in every circumstance and may be subject to legal exemptions. There is normally no charge for making a request, and we will respond without undue delay and normally within one month.
To exercise any of these rights, email hello@theadmissionspartner.co.uk
If you are concerned about how we have used your personal information, please contact us first so that we can try to resolve the issue:
Email: hello@theadmissionspartner.co.uk
You can also complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk/make-a-complaint
We may update this policy when our services, suppliers or use of personal information changes. The date at the top of this page shows when it was last updated.